May 2, 2024
Soaring Celebrations
Luxury is a narrative, each chapter defined by exquisite details and the craftsmanship that brings stories to life.
IPL Packaging has once again brought to life Gulfstream Aerospace’s enchanting Mooncake Festival gift set – a luxurious symbol of the Mooncake, or Mid-Autumn Festival, that embodies tales of lunar beauty and the unity of family and friends.
Gulfstream, synonymous with excellence in business aviation, continues to honour this cherished tradition by entrusting IPL Packaging with translating design into tangible luxury through its production.
Following the previous year’s success with its distinctive copper-toned foil stamping and Metpol (foil) paper, the current iteration (which has fortified the collaboration and led to a renewed partnership), unfolds a familiar structure with a refreshed aesthetic.
The outer shell of the box is swathed in a lustrous red flocked paper and blooms with a vitality reminiscent of the full autumn moon’s glow. Gracing this foundation is the imagery of a black brushstroke rabbit, set against gold foiling—a tribute to the Water Rabbit of the Chinese zodiac.
The box’s interior reveals a consistent narrative thread, with the inner frame and divider adorned in the stately dark blue paper introduced in the prior year.
Cradled inside the outer box are four individual mooncake boxes. On each, the tactile richness of the red-flocked paper is illuminated by intricate gold foiling or embossed elements that draw the eye and delight the senses. Here you see the Water Rabbit leaping, a Chinese architectural motif, the distinguished Gulfstream aircraft and the full Autumn moon – a confluence of tradition and modernity
Through this mooncake box, and those currently in production, IPL Packaging and Gulfstream Aerospace reaffirm a shared dedication to fostering connections and celebrating milestones.
For more information on packaging solutions or to gain insight into our latest packaging trends, follow us on LinkedIn, or join our community of packaging enthusiasts by signing up to our monthly newsletter below. Keep an eye on our news section for insightful articles and innovative ideas around packaging materials, product development and design.
More articles
November 18, 2021
Made For Generations
September 7, 2021
Next-generation packaging for a changed world
December 3, 2021
Countdown to Christmas
July 17, 2024
Packaging Milestones
December 20, 2021
High on Design
October 5, 2020
Highland (Double) Gold for Tullibardine
March 30, 2023
Upgrading the ‘basic box’ to deliver luxury packaging without the price-tag.
June 29, 2023