September 22, 2022
Work Feature – Bowmore 40 YO
For over 240 years, Bowmore has captured the essence of Islay, combining nature’s forces with man’s craftsmanship to create single malt whiskies revered among whisky lovers and shaped, nurtured and improved by man and another critical element – time.
Aged for four decades on the rugged island Scottish Isle and released earlier this year as part of Bowmore’s Ultimate Rare Collection. The Bowmore 40 Year Old is a rare and special sight to behold. This is not only because 159 bottles of the extraordinary single malt have been released globally, but also because the packaging for this rare vintage, as with previous Bowmore expressions, pays homage to the remarkable provenance of the brand.
The packaging solution for the 40Y0, produced by IPL Packaging, takes inspiration from the terrain that surrounds this famed Islay distillery, featuring the hues and textures of Islay’s ancient stone and bleached driftwood. In doing so it complements The Bowmore 30YO pack (released in 2020 and also produced by IPL) and that features cues from the detailed markings on driftwood and whisky casks to the refined polish of sea glass.
Each of the packs reinforces the story of how Bowmore whiskies benefit from the power of time, each with their unique style and character and becoming more beautiful and precious over the years.
Communicating quality at every touchpoint, the wooden pack for the 40YO features a whitewashed, varnished ash wood, complementing a grey stone (tile) box front that represents the elements of old stone and sun-bleached driftwood. Silver hinges allow for 180-degree opening of the pack and reveal a stainless steel plaque located on the interior lid.
Of the whiskies themselves David Turner, Bowmore’s distillery manager, said in a prepared statement, “These exquisite, aged and rare launches are a credit to the Bowmore portfolio and continue to drive our desire to produce highly revered products. We have been able to showcase how vital time is to each individual vintage, how time spent in casks shape and influences each spirit, making it even more characterful. Each release tells the rich stories of Bowmore, but importantly has their own unique style and character.”
IPL Packaging is a global luxury packaging supplier with offices in the USA, Europe, Mexico, Asia and Africa. Approved manufacturing is available in several Asian countries, as well as sites in Eastern Europe. We create bespoke, tailored and exclusive packaging for any premium or luxury brand and lead the entire process, from conceptualisation and design to production and delivery.
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