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Fly Me to the Moon

There’s often a story behind luxury packaging…and sometimes a little magic. That’s certainly what we felt in producing Gulfstream Aerospace’s custom mooncake boxes, a packaging solution celebrating The Chinese Moon Festival and the magical legends that surround it.

But first, some context: The Chinese Moon Festival, also known as the Mooncake or Mid-Autumn Festival, brings families together to celebrate the autumn harvest under a full moon. One of the most common practices of this annual festival is the eating of mooncakes – dense, sweet pastries that are baked or steamed and typically enjoyed with tea. Mooncakes are presented to relatives and friends to wish them a long and happy life.

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Gulfstream, one of the best known names in business aviation and a world leader in the manufacture of private aircraft, tasked IPL with producing a striking gift set, comprising four packages housed in a luxurious box to be sent to customers and prospects in celebration of the festival.​​​​​​​ The gift pack was successfully delivered last year, and led to a repeat order for 2022.

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The 2021 pack is comprised of a rigid board outer box wrapped in pre-dyed paper with copper-toned foil stamping and an inner rigid board frame wrapped in a Metpol (foil) paper to provide a striking offset to the deep blue outer-box.

Inside the box sit four mooncake 400gsm softcard boxes, each portraying a simple, rich image (by means of foil stamping and including anti-scratch gloss lamination) and introducing a warmth, richness and holiday spirit of fun to the pack.

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IPL Packaging is a global luxury packaging supplier with offices in the USA, Europe, Mexico, Asia and Africa. Approved manufacturing is available in several Asian countries, as well as sites in Eastern Europe. We create bespoke, tailored and exclusive packaging for any premium or luxury brand and lead the entire process, from conceptualisation and design to production and delivery.

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