November 18, 2021
Made For Generations
The Russell Family Cask is a Glengoyne Single Cask, a remarkable 36 Year Old whisky, personally selected by the 3 generations of Russells – Peter, Leonard and Tom, with secondary packaging produced by IPL Packaging in collaboration with Taxi Design and D8.
Following a Sunday lunch at Peter Russell’s house, Tom Russell produced several Glengoyne Single Cask samples for the family to try. The specific cask number 1549 stood out as being of absolute remarkable quality – the only cask three generations of Russell’s then unanimously chose to bottle in celebration of their working together in the business.
And so, the extremely rare 36 Year Old Single Cask whisky was born, requiring a packaging solution that would continue a series of packaging solutions that actively promote reuse. “Previously produced by IPL, these were awarded a coveted ‘Green Packaging’ award, and symbolise Glengoyne’s commitment to excellent craftsmanship, along with the brand’s duty-of-care and sense of responsibility towards the environment – values with which we are proud to be associated!” says Este van der Merwe, Senior Designer at IPL Packaging. “The 36 Year Old was required to reflect the similarities of the previous packs, for brand continuity purposes and, of course, incorporate the all-important second use function,” explains Esté.
“The pack is therefore constructed of oak with a dark wood stained oak veneer and matte finish and features a die-cut, gold-coloured aluminium hour hand inlaid into the side of the box,” she explains. “Time, of course, plays a vital role in the distilling process and so this is reflected through a swivel-and-pin closure mechanism designed to resemble a clock’s minute hand.”
“A branded aluminium plaque, complete with gold finish, is located on the door of the box. This is removable and able to be replaced with a separate, unbranded plaque, situated in a side pocket located on the inner door. To remove and secure the plaques a unique thumb screw (shaped like a watch crown) has been employed, which further emphasises the reference to time,” explains Esté.
“The recognisable Glengoyne goose feather pattern is, once again, subtly introduced through a textured emboss in the velvet fabric to further represent the rich and delightful brand heritage. Laser-engraved brand detailing also features on the top of the pack,” she says.
“Inside, the EVA bottle fitment is covered in more of the velvet fabric. A paper-label appliqué on the inner fitment tells of the Glengoyne brand ethos and story,” comments Esté. “The consumer has the ability to remove these inner fitments, engrave their own design on the blank front plaque provided, and then to reuse the pack as they see fit.”
IPL Packaging is a global luxury packaging supplier with offices in the USA, Europe, Mexico, Asia and Africa. Approved manufacturing is available in several Asian countries, as well as sites in Eastern Europe. We create bespoke, tailored and exclusive packaging for any premium or luxury brand and lead the entire process, from conceptualisation and design to production and delivery.
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