The Glenlivet – Proud Craftmanship

IPL was tasked with creating a distinguished packaging expression for The Glenlivet for its annual promotion with Costco. The Glenlivet is one of the highest selling single malt whiskies in the world, proud of its craftsmanship and its use of fine American oak casks. We needed to ensure that the cost effective solution provided did not compromise any of the values that this iconic brand stands for.

Two variants of the pack were required, a three bottle case containing the12YO Glenlivet, 15YO Glenlivet and Glenlivet Founder’s Reserve expressions, and a two bottle case containing the Glenlivet 12YO and Founder’s Reserve variants.

We used a bespoke oak wood grained effect paper stock to enhance the feel of craftsmanship. The Paper stock was printed with a CMYK print process and two spot colours, then finished with a matte laminate and anti-scratch UV varnish. It was wrapped onto a high gauge rigid board to provide a robust and distinguished look.

A fine wood grained embossed detail was used to provide the tactile sensation of touching real wood, which further enhances the impression of a solid wood box. An aged metal clasp on the front of the closure and embossed branding detail rounds off a simple yet elegant design.
At the front of the case, the bottles were displayed through a high temperature resistant APET window, protected in transit by an outer film. The inside of the case was wrapped in a CCNB lining paper and the bottles were held in place with PS vac-form with pantone matched flocking.

The 2 bottle pack was complemented with four thick PU leather coasters, silkscreen printed and debossed, and glued and stitched with the edges coated to achieve an elegant keepsake.

An interesting project to work on involving our design and NPD teams as well of course as our production and logistics teams. We are very proud of the end result and of course with our continued association with this leading brand.