Spot the Difference!

Glenmorangie Gifting - IPL Packaging

Being able to realistically visualize and replicate a product prior to its development is an irreplaceable tool for both NPD and Marketing teams. Many costly mistakes or problems can be avoided in this way. To spot the 5 key differences between the photograph and render above and for more information.

At the bottom of this article, we list the differences from render to photograph of the Glenmorangie 2016 Craftsman’s Cup gift set. This exercise was really created for a bit of fun but in reality proper 3D visualization continues to gain momentum, at its most extreme, in the current explosion of growth in virtual reality, opening up a whole new world of possibilities still to be explored.

Accurate product and artwork rendering can and does fill an important stop gap between concept design and physical samples. Precise product modelling can certainly highlight technical problems not envisaged when initial designs are conceived in a 2D environment and indeed lead to better product solutions prior to tooling and to commencing the sampling process.

In a world where product life cycles and deadlines are put under increasing pressure, the ability for customers to see products prior to making further purchase decisions allows for a much better review with marketing teams and consumer focus groups if needs be.

3D computer generated graphics (CG) are used widely in a variety of industries ranging from the movie industry to the medical industry. Of course the tools are as useful in designing front facing secondary packaging as in the many other areas.

It is important to note, that not all 3D design packages are created equal. To maintain momentum on a project the ideal package should allow for quick modelling, fast texturing and of course fast rendering time.

At IPL, we use Modo. Created by The Foundry, Modo is a leader in CG rendering in both the gaming and packaging design industries. Optimised direct modelling tool-sets allow us to visualize designs in the shortest possible time and with an ability to make colour and lighting decisions prior to the full render.

An extremely flexible texturing and shading workflow means that we can create surprisingly real materials and finishes that really come close to replicating what would be achieved in final manufacture.


Bottle outline on the render is reversed.
Text on the side of the pack is reversed.
The colour of the signet on the metal cups is darker in the render.
Craftsman’s Cup is spelt Cap, on the render.
The artwork line under “The Original” is different on the render.
The render does not have any light / gloss reflecting on the black strip.