SMWS Packs – A Matter of Taste

The latest evolution of the Scotch Malt Whisky Society Membership pack marks the 5th iteration of the pack’s design and development in partnership with IPL Packaging over its several years of affiliation with the world’s leading whisky club. 


“We’re understandably proud to have, once again, designed and developed a structural packaging solution for the SMWS Tasting Pack, creating a robust MDF box containing rigid board drawers, to which we applied the client’s branding,” comments LB Odendaal, Head of Design at IPL.


“As with previous configurations of the pack, we looked to combine innovation, functional minimalism and design to help heighten the user experience,” says Odendaal. “Designing a complete unveiling process that begins with mapping out the layers of engagement; including first contact, reveal, product extraction and post extraction, resulting in a memorable and tactile interface which enhances the final product and delivers a memorable user experience.”



The outer pack is wrapped in soft-touch paper and features gold foil and spot-varnished brand details to provide a luxurious, contrasting look. A PU leather carry-handle at top of the pack allows for ease of transport.


The box inner features suede lining on the main body, flocked EVA product fitments and silk ribbon pull-tabs.


In the first drawer sits a paper-wrapped product card with detailed brand information and a membership booklet that conceals three 10cl whisky taster bottles located in flocked EVA fitments


The second drawer of the pack contains flocked EVA fitments designed to hold two tasting glasses and a water jug.


“IPL Packaging has a unique perspective and a proven process for generating fresh design concepts in luxury packaging. The innovation behind these concepts is often based on longstanding relationships developed over many years of being trusted creative and manufacturing partners to our clients and developing a deeper understanding of their brands,” says Odendaal.