Packaging That Entertains

With 4,000 new video and online games being released every year, the task of getting game merchandise noticed comes down to knowing the game’s intended audience and, of course, creating packaging (either physical or digital) that’s attention-grabbing and communicates effectively!

For Hello Neighbor, an online ‘stealth horror’ game centred around sneaking into your creepy neighbor’s house to find out what he’s hiding, IPL Packaging created a conceptual packaging solution to house the physical merchandise associated with the game.

The packaging was designed as a C2S soft card die-cut box complete with matt lamination, spot varnish and embossed branding details with the actual merchandise itself able to be viewed through an offset-printed PET window.

“We designed the packaging as a C2S soft card die-cut box complete with matt lamination, spot varnish and embossed branding details, allowing the merchandise itself to be viewed through an offset-printed PET window made to illustrate the blinds at a window,” says LB Odendaal, IPL Design and Innovation Manager.

“The packaging features an important element of ‘reveal’, based around the idea that the creepy neighbor is always looking at you,” he explains. “How this works is, when the consumer opens the box and pulls out the vac-form tray containing the merchandise, a picture of the neighbor (printed on the inner back of the pack) reveals itself.  This creates the idea of the neighbor looking at you through the blinds of his window.”

Creepy? Yes. Effective? We think so.