Luxury In Digital?

For luxury consumers, product purchase is not simply about the item itself, but also the premium experience surrounding the sale.
It’s through clever, personalised digital platforms and high-end packaging, designed to mimic the in-store luxury shopping experience, that brands such as Net-a-Porter are getting it right!

https://www.moneyweb.co.za/in-depth/moneyweb-investor/a-new-age-for-luxury/