Jack Daniel’s – Packaging that gets musical

Jack Daniel's
Jack Daniel’s

Iconic ‘rock & roll’ Tennessee whiskey brand Jack Daniel’s needs little introduction.

For this venerable bourbon, that has developed a longstanding association with music, IPL Packaging created a tin ‘music box’ with hinged lid. The lid design included a perforated section to mimic the cover of a speaker – complete with printed and embossed mock buttons and jacks.

Hidden in the base was a built-in PCBA Board with battery compartment that powered the speaker system and an on/off switch was accessible from the bottom of the tin.

Custom moulded ABS held the 2 x 2w speakers secured in the base. A vactray in the base then secured the bottle and also audio cable, which could be plugged into the unit in the base of the tin and connected to any mp3 player or mobile phone to play music.