May 21, 2025

Illustrating Legacy: Laphroaig 33 YO Strong Characters Edition

The third in our series exploring IPL’s packaging solutions for Laphroaig.

IPL continues its creative journey with Laphroaig, bringing to life a striking monochromatic packaging solution for the Laphroaig 33 YO Strong Characters Edition – the opening chapter in a series that will continue to celebrate the influential figures who have shaped Laphroaig’s illustrious history.

The packaging honours Donald Johnston, who, alongside his brother, created the iconic Laphroaig whisky beloved worldwide.

A Narrative in Materials

This tribute to the distillery’s pioneer is expressed through a combination of materials and artistic elements in a sophisticated black and white colour palette. The rigid board outer structure is wrapped in local leatherised paper, adding textural depth and a premium feel.

The lid interior features a dedicated recess that houses a commemorative booklet. This recess is enhanced with a leather-like ribbon containing a discreet embedded magnet, ensuring the booklet remains perfectly positioned.

Artful Protection

The bottle fitment demonstrates equal attention to detail, with 3 layers of white EVA topped with matching leatherised paper wrap. Like the booklet recess, the bottle fitment includes a leatherised pull-ribbon with an embedded magnet, providing both security and an elevated opening experience.

The opening and closure mechanism employs this same thoughtful approach, utilising a matching pull-ribbon with an integrated magnet set to create a seamless interaction between user and pack.

The Art of Storytelling

What truly distinguishes this packaging is its celebration of Donald Johnston’s legacy through the remarkable artwork of illustrator Bill Bragg.

The award-winning artist’s distinctive work appears throughout the presentation, adorning the bottle, box, and accompanying booklet. This combination creates a tactile narrative experience that invites exploration of Laphroaig’s rich history and heritage.

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