Flower-Powered Packaging

Bespoke USA-based online floral and delivery company, Via Florelle, wished to employ unique methods of packaging to present their exquisite roses, cultivated by skilled artisans in Ecuadorian farms.  
With flowers being naturally delicate products, they require robust but flexible packaging to provide optimal protection during transport. Packaging also needs to be aesthetically pleasing, look and feel luxurious and allow the customer or recipient to feel they are engaging with something special when they are touching the box.
What online shoppers and fortunate recipients encounter from Via Florelle, is now exactly that; IPL Packaging were briefed to design and create a range of packaging solutions that would display each floral arrangement to optimum effect. The arrangements were to be exquisitely presented, in keeping with the quality of blooms themselves.
As an alternative to a selection of crystal acrylic boxes also designed by IPL Packaging for Via Florelle the IPL design team created a ‘cool grey’ paper-wrapped cardboard cylinder box (in two size variants) and complete with a hat-box style lid. The box outer features embossed foiling and branding details for a premium and tactile feel. The taller box, designed for long-stemmed roses, features a grosgrain ribbon ‘handle’ which is fed through 2 holes in the box, with a metal bar attached at each end.

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