From a luxury packaging perspective, metal packaging, along with various decorative techniques and treatments, provides luxury brands the twin benefits of striking impact and eco-friendly appeal. Ultimately, metal or tin packaging enables the two factors to work together—forming part of a consistent, high-quality brand image.

DEWAR’S 12YO and 18YO

Recently produced by IPL Packaging for Dewar’s, packaging for the brand’s latest 12YO and 18YO blended Scotch whisky expressions epitomise these factors and demonstrate metal’s versatility as a one of today’s modern and sustainable packaging solutions.

Identical in structure, yet differing in colour and design treatment, the Dewar’s 12YO and 28YO packs feature embossed and debossed design elements on the body and lids and the iconic Dewar’s ‘white label’ on the front of each tin. Both are gloss-varnish coated and feature printed spot matte varnish finishes.


Tin and metal are also the most commonly recycled of all household materials (almost three quarters of metal packaging is recycled in Europe). From a packaging design perspective metal can also be as economic or as luxurious as required – able to be moulded into several shapes and sizes, thereby promoting its use across diverse industry verticals.


For those brands looking to improve their sustainability credentials without losing the quality look and feel of their packs – metal, with all its versatility, is an ideal choice. Economical throughout the supply chain, it is efficient to process and ship, innovative in design and able to convey a distinctly premium feel.