September 24, 2024

Compass Box Travels in Style

IPL Packaging’s solution produced for Compass Box Whisky’s The Travelling Circus -the brand’s first global travel retail limited edition – is a blend of elegance and functionality. The packaging consists of a rigid board box with large die-cut front and back windows, allowing full visibility of the vibrantly designed whisky bottle within.

The exterior design mirrors the whisky’s grand and dynamic nature, with bottle-shaped gold foiling and embossing on the sides, swirling with a liquid texture that evokes the spirit of movement and creativity central to the brand. Hot foil gold stamping on the lid, as well as the front and back of the pack, emphasises the Compass Box’s branding. The luxurious feel of the packaging is further elevated by a customised gold inner paper lining, creating a striking link to the bottle-shaped foiling on either side whilst contrasting beautifully with the black foil branding.

The lid is complete with a tongue closure and a paper-fibre pull ribbon for ease of opening. On the inner lid, a double-layer inner fitment ensures the bottle is securely housed, with the bottom fitment custom-cut to hold it firmly in place.

Inspired by The Circus – a previous release from 2016 – The Travelling Circus brings a more pronounced peat influence, capturing the grandeur and vibrancy of a night under the big top. Staying true to the Compass Box ethos, the packaging is a reflection of their innovative and unconventional approach to whisky-making, making the outer box as captivating as the spirit within.

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