…Because they CAN!

Coca Cola, IPL Packaging
Coca Cola, IPL Packaging

Coca-Cola does it again! The global drinks giant has launched yet another innovative packaging campaign that highlights the effectiveness of thermochromic ink as a decorative tool and conveys a message of freshness and fun! The ink, which transforms from blank imagery into art when chilled, encourages consumers to interact with the brand at point of sale and during consumption. Innovation and interaction – tick!”

http://www.thedieline.com/blog/2018/7/2/coca-cola-releases-thermochromic-ink-cans-in-turkey