Isle of Arran Distillers has created a contemporary new identity for its core whisky range, complete with updated packaging and the launch of two new single malts.
Packaging for the Arran 21 Year Old Single Malt, produced by IPL Packaging, allows the bottle to stand resplendent in its new paper-wrapped rigid board pack.
The pack features a wraparound lid complete with a magnetic closure and is embellished with foiled and embossed branding details. Lettering in braille also features on both the embossed lid and the bottle label. The Arran logo is repeated in deboss on side of pack.
Created by London Design Agency Stranger & Stranger, the new labels and outer design packaging for the distillery’s core range (including the 21 YO Single Malt) incorporate an icon in the shape of Arran, a pair of the island’s native eagles, which nest in the beautiful village of Lochranza where the distillery was built in 1995, and ripples to reflect the distillery’s water source and island’s mountain waterfalls.
A debossed paper-wrapped cover sheet on the inside of the pack echoes the rippled effect of water, with its ridge detailing adding an interesting textural element. The Single Malt’s new-look bottle, with its warm ochre-y coloured contents, is held in place by an EVA fitment and extracted with the help of a grosgrain ribbon bottle release.
Arran’s ‘fresh’ new look follows the recent opening of Isle of Arran Distillers’ second distillery at Lagg, on the south of the Scottish island. James MacTaggart, distillery manager at Arran, situated at Lochranza on the north coast, states, ‘With the opening of our second distillery at Lagg it felt like the right time to make the clear distinction between the unique and very different spirits produced at each of our island homes.’
‘We’ve taken inspiration from the elements that make Lochranza so special to produce a unique and beautiful new pack, which does justice to the liquid it contains.’