A range of luxury wooden boxes, elegant in their simplicity, was created for the Laphroaig Limited Edition series to celebrate the 200 year anniversary of the distillery. The 30 Year Old pack displays a trunk style structure and whitewashed exterior, which complements the natural grain of the ash wood. Recessed copper bands frame the box. Brand information is presented as a black deboss with the significance of the “30” age statement lifted by the use of a die cast copper “30” age statement to match the metal closure, hinges on the side of the pack and ink filled signature. The bottle is held in place with a magnetised yoke that slides into position via two carved channels. Inside the doors of the box, a certificate is held in place with black metal fitments.