IPL Packaging Blog 2017-12-15T13:42:40+00:00
608, 2018

Happy Birthday IPL Europe!

August 6th, 2018|Uncategorized|

We’re celebrating our 8th birthday in the IPL Packaging Europe Office!   “The future looks bright for IPL!” says Neil Macaulay, Director IPL UK/ EU. "We have a truly dynamic team and are proud to have developed solid, long-standing relationships with our clients in our 8 years of operation. I believe we can strengthen and build on the company’s existing relationships and expand and connect IPL to further product categories and sectors,” he says.   [...]

208, 2018

Kitted Out

August 2nd, 2018|Uncategorized|

Who doesn’t love concept packaging? Packaging ‘eye candy’, concept packaging designs allow packaging companies and designers to flex their creative muscles, make bold design statements, display innovation and ultimately, have fun! Commissioned by global brand management and TV licensing company Evolution, the IPL design team conceptualised packaging design and merchandise inspired by American Netflix TV show “Queer Eye” in which the cast (titled the "Fab Five”), each have specific interests: food and wine, culture, fashion, [...]

2407, 2018

Luxury In Digital?

July 24th, 2018|Uncategorized|

For luxury consumers, product purchase is not simply about the item itself, but also the premium experience surrounding the sale. It’s through clever, personalised digital platforms and high-end packaging, designed to mimic the in-store luxury shopping experience, that brands such as Net-a-Porter are getting it right!     https://www.moneyweb.co.za/in-depth/moneyweb-investor/a-new-age-for-luxury/    

1707, 2018

Scents of Purpose

July 17th, 2018|Uncategorized|

“When it comes to fragrance packaging, visual perception is often as important as the olfactory sensation,” says LB Odendaal, IPL Innovation & Design Manager.   “When products sit beside other established competitor brands, one of the significant ways for them to stand out from the clutter is through a more iconic and distinctive design yet one that, for on-shelf display purposes, remains within the usual package dimensions, “ he explains. “When conceptualising packaging design solutions for perfume [...]

1307, 2018

Analysing the future of packaging

July 13th, 2018|Uncategorized|

The IPL team believes the smitherspira.com report, "The Future of Luxury Packaging to 2022," is interesting. It aligns with our own thoughts as to the premium luxury packaging drivers we should all keep in mind.   https://www.packagingstrategies.com/articles/90421-four-drivers-for-luxury-packaging-markets      

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