Global luxury packaging supplier, IPL Packaging, is pleased to announce the appointment of Esté Theron as senior designer, adding weight and experience to the packaging company’s growing design division.
Theron brings to the IPL design team her strong technical and creative skills as well as her talent for strategic thinking, all honed in what she describes as fast learning environments with an emphasis on ‘shared work and collaboration.’
Evincing a strong knowledge of packaging and print, Theron has a keen eye for branding, typography, layout and illustration, demonstrated in her previous experience working on global brands such as Tanqueray, McDonald’s and Tommy Hilfiger. Her abilities also encompass the complete design experience from concept to production.
“I’m excited to continue my career in packaging with a global supplier the calibre of IPL,” says Theron. “Few environments, if any, start off by physically envisioning the structure first – then applying the graphic side of things,” she explains. “The opportunity to learn more about new techniques currently in the market and then enjoying the freedom to explore how these can translate into design is both challenging and exciting.”
“Packaging needs to quickly captivate and clearly communicate information to the consumer. Understanding the spirit of the message and explore innovative designing options for disseminating that message is what IPL Packaging is all about,” she continues.
“I look forward to the challenge of helping to develop new solutions to improve shelf presence and push for maximum impact in all our packaging solutions through look, feel, messaging and emotional appeal.”