“IPL Packaging has a unique perspective and a proven process for generating fresh concepts in luxury packaging. The innovation behind these concepts is often based on longstanding relationships developed over many years of being trusted creative and manufacturing partners to our clients; of developing a deeper understanding of their brands and, of course, their unique design requirements,” says IPL Packaging’s Neil Macaulay.
“Glenmorangie is a brand we’re understandably proud to have been affiliated with over our many years in business,” says Neil. “As part of Moët Hennessy-Louis Vuitton (LVMH), and now the fourth most popular single malt Scotch in the world, we’ve always been careful to uphold the values that make Glenmorangie the respected and inspiring brand that it is today.”
“Since 2011, IPL have created several luxury gift packs for this esteemed Scotch whisky. Predominantly created from rigid board, these gift-with-purchase boxes have been created with raised spot UV branding and contoured and flocked vac-formed inner fitments, with inset and stepped PMMA windows fixed onto ABS frames,” explains Neil. “Though each gift pack, created in different years, bears its own distinct features, each brings the Glenmorangie brand to life through its impactful design and the use of the brand’s fiery black and ochre colour palette”
“IPL consistently seeks to develop and enhance visual brand stories through the creation of packaging that inspires consumers, has meaning for the trade, and provides distinctive talking points for marketing and sales teams,” he concludes.