Hailing from the magnificent Sonoma County in the USA, Chateau St. Jean’s iconic wine, Cinq Cepages, celebrated its 25th anniversary with its 2014 vintage.
To commemorate the occasion, IPL Packaging were briefed to create a 25th anniversary special edition 6-bottle gift box with two distinct functions:
1) to celebrate this famed wine’s important milestone
2) to act as a ‘bridge’ into a pack refresh which would debut with following year’s vintage.
Chateau St. Jean wished to remain with an existing gift box design that was well received by consumers. However, they also wished to incorporate individual elements of both the old and the new pack design – combining the original gold and black design embellishments with updated design cues destined for the new packaging.
In accordance with the brief, IPL created a luxury rigid board box constructed from 1800gsm greyboard. The lid is comprised of two parts, with the lid and base connecting through a paper hinge and then fastened by 2 sets of magnets.
The outer lid features the Cinq Cepages brand information in gold foil stamping. The inner lid is constructed of 1200gsm greyboard, featuring further brand information (in gold foil-stamping and silkscreening) and detailing the legacy of winemaker Margo Van Staaveren who has been with the brand for over thirty years.
Moulded to the shape of the each bottle, a 25mm black EVA base fitment holds each of the precious 6 bottles of wine securely.