IPL Packaging recently designed and manufactured a bespoke shirt-box for newly launched neoteric luxury shirting brand, Absence of Paper. “We wanted to design a solution in keeping with the brand’s avant-garde identity,” says LB Odendaal, IPL Design and Innovations Manager.
Established by Roy Luwolt, founder and artistic director of cult British women’s footwear brand Malone Souliers, Absence of Paper introduces a range of fashion-forward and enduring shirts, designed exclusively for women, in the colour white.
The luxury shirt collection evolves regularly with 2 new (and unusual) styles introduced monthly and with silhouettes including ultra-feminine designs, camisole overlays, ruffle detailing, timeless designs and boyfriend-cuts.
“We wanted to design a packaging solution in keeping with the brand’s garde yet minimalist identity and to underpin this, of course, the colour of the packaging needed to be predominantly white.”
Tying-in in with the fashion aspect of the brand, IPL created a handbag-styled carry case, lending itself to secondary use.
“Created specifically for retail and after-sale use, the packaging design was influenced by the semblance of a contemporary handbag-inspired bag,” explains LB.
The bespoke carry-bag is created from natural, textured craft paper and is finished off with black foil brand detailing. The carry-bag strap is composed of leather with a monkey-fist knot detailing. An angled front flap and the slanted formation of the bag lend it an edgy sophistication – with a just a touch of drama.